Branding And SEO
On July 2004, the Interactive Advertising Bureau (IAB) and Nielsen//Netratings released some very interesting research: But it seems that search marketers are still not implementing sponsored text advertising as they should be. It is helpful to have your current statistics – Google Analytics and Google Webmaster Tools, (now called search consul), keywords you have targeted in the past, who your top 5 main competitors are online and offline, and what markets you are targeting geographically.
Armada also includes 16 pre made skins, along with specific titles for pages, projects, posts and so on. If time is a resource that you cannot spare, the premade content can be a life saver, especially when you consider that it can be altered at any time.
These alerts can also be used to monitor the specific industry you’re in. We suggest creating various Alerts for SEO” + your industry, so that if an article is published that talks specifically about SEO for your type of business or industry, you will be alerted even if it’s not published on one of the blogs you already subscribe to. It’s a great way to keep your ear out for new industry voices, or potentially relevant articles.
Every website is different and requires a different strategy, if you already know what you are looking for then take a look at our prices for SEO and Google AdWords, if you are not sure we are happy to give you some advice to point you in the right direction.
Getting backlinks to your site isn’t always quite as simple as creating content or doing something newsworthy and waiting for the links to roll in. If you are a new company, or are still working on scaling your website traffic , you’ll need to do some work to get backlinks from other sites.
Sticking or insisting on these tactics can get you branded as one of those black-hat schemes and do more harm than good to your brand authority Even guest blogging, a favorite among traditional link builders, is scorched if the sole purpose is to generate links.
I still generally only use one heading tag in my keyword targeted pages – I believe this is the way the W3C intended it to be used in HTML4 – and I ensure they are at the top of a page above relevant page text and written with my main keywords or related keyword phrases incorporated.
If you provide a comprehensive review about another author’s content, there’s a good chance they (and others) will link to it. Here’s an example of a book review from InsightSquared’s blog , which sums up The Challenger Sale in what they promise is an eight-minute read or less.
Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is. On the one hand, internal linking is such a simple concept, and everyone should be doing it. On the other hand, the theory, process, and best practices of internal linking get extraordinarily complex.
Searchmetrics , an enterprise SEO and content marketing service provider, ranked content quality as the third most important element in its 2015 study of search ranking factors and rank correlations Among the factors that can influence such ranking are keywords, in the body of the copy, in internal and external links, and in meta-descriptions; word count; and relevant terms.