Seo For Brand Awareness
While SEOs all get excited about identifying new keywords and pushing into untapped organic search real estate, one mistake many SEO professionals make is skipping the basics like ensuring that they have pages optimized to rank at the top of the SERPs for longtail brand keywords. Business ventures should utilize the best seo tricks they know with a specific end goal in mind, making sure their sites emerge at the top of the Search Engine Results Page (SERPs) and be effortlessly offered to the reader of a silver platter to the mass of potential clients.
Well I agree with your point about the importance of establishing your business as a brand entity – but then this post really just becomes a list of general marketing and link building points, that serve to offer very little value to the reader (other than those who’ve never read an SEO blog before).
I can’t find any definitive proof online that says you need to use Heading Tags (H1, H2, H3, H4, H5, H6) or that they improve rankings in Google, and I have seen pages do well in Google without them – but I do use them, especially the H1 tag on the page.
When you get to the really sharp end of SEO, with lots of sites vying for the top places on highly competitive terms, SEO professionals invest a great deal of time running tests and analysing data to try and work out how the search engine algorithms work (from week to week).
This has been emphasized and pointed out well by none other than Matt Cutts himself in his blog, explaining that guest blogging should be used to generate new audiences, establish yourself as an expert and engage with your targeted community – just like what true SEO should be.
In case of SEO checklist, which you described all are right, but I think It can be better for users, If you share step by step like as keyword research, on page SEO, Off page SEO and link building, List of tools, Whatever, your SEO checklist with infographic is so nice.
What makes this product so great is that with a bit of modification (all pretty straight forward and explained in supporting documents on the site) you can set up custom sources for content acquisition and specify exactly the levels of uniqueness and readability.
Even if you’re specialized within a vertical of very similar websites and brands, there’s a good chance you’ll be faced with clients that are at different stages in the SEO roadmap – therefore, the highest and best use of your time will likely change from client to client.