Companies today are looking to get every potential advantage they can to set themselves apart from the competition. Neil, I built my travel blog to a reasonable level of traffic over several years as a part time activity on top of working full time, at times posting fortnightly and at times posting weekly, and over this period I saw solid growth, particularly once I started to write articles where I had done keyword research – after all a good aim is to write an article once and then get lots of recurring traffic through search, rather than publish and then see nothing to come back to an article.
In theory, you shouldn’t need to buy backlinks , and paying for them is technically against Google’s guidelines, however, whilst you can rank highly using only free backlinks, in practice some costs will be incurred, especially if you want to rank highly in a reasonable timeframe.
Rand Internet Marketing provides SEO content writing services geared to assist you in distributing relevant information about your products, services and unique selling points – rapidly and accurately in the professional and friendly tone most appropriate.
And, here at StatCounter, we strive to provide our valued members with both: quality analytics and necessary information to help our members monitor traffic, boost their site, and ultimately make the right SEO decisions to rank on top search engines.
If you decide that SEO and rankings are all that matters, you really do need to be careful not to pay too much to companies who say they can produce the results that you need, but won’t offer you any kind of proof or guarantee, and avoid dirt cheap SEO providers at all costs who will, I promise you, just use automated software that will damage your website’s rankings permanently.
While the name (and logo) are not the actual brand (see a related post on the distinction between those ) they are key aspects of building brand identity—the visible tip of the iceberg—and should take the lead on beginning that differentiation, or at least be chosen to underscore and support a key aspect of that differentiation.
Instead of buying your links, you should take the high ground and either set aside the time to create a link building program with a dedicated employee, or hire an experienced SEO firm to build links for you through the use of high quality content assets and outreach.
If you want to ENSURE your FULL title tag shows in the desktop UK version of Google SERPs, stick to a shorter title of about 55 characters but that does not mean your title tag MUST end at 55 characters and remember your mobile visitors see a longer title (in the UK, in March 2015 at least).
Words matter.” Stuffing keywords to achieve excellent SEO results won’t support your brand (and will actually garner you a slap on the wrist from Google if you’re not careful), but avoiding the words and phrases that customers will use to find you will be just as detrimental.