The Future Of SEO

Branded Organic Search Traffic

Brands signals are the single best way to build a layer of trust around your site. This text can be entirely customized by the owner of a site, but Google reserves the ability to change it and use content from the page in the meta description if it judges the original description non-descriptive, inappropriate or irrelevant to the actual content of the page.

Taking the backlinks out of the ranking equation would surely make the entire search results to become unpredictable and may be irrelevant (could also destroy Google’s profits because no-one wants the merry go around when searching for answers through Google).

I, of course, might be reading far too much into Google, TRUST and the TIME Google wants us to wait for things to happen on their end….but consider trust to be a psychological emotion Google is trying to emulate using algorithms based on human ideas.

Google is looking for queues from social networks like Twitter and Facebook to judge how popular (or reputable) your content is. Publishing great content that gives people value will cause a viral effect as they tweet, retweet, and Like your content.

Yes, it can take some time for you to really start seeing results with SEO if you’re doing it all yourself, and it has the potential to get expensive if you’re outsourcing the work – but it ensures you’re in the game for the long-run, and that you’re producing quality content.

That means, if you have a blog opt out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain (ie: /blog ). Any time you have an opportunity to showcase other forms of original content like videos, infographics or whitepapers, make sure to also embed them onto your website as well and share from there.

When someone creates a link from outside (from another site/blog) pointing to our article they’re creating a backlink which benefits us since the more people quoting our article on their blogs or sites the more chances spiders will consider your content as relevant and it will carry more weight when positioning in the ranking.

Even with dozens of high-quality, relevant links pointing at your site, if you have a high bounce rate, a slow-loading site, a missing sitemap, and missing keywords, you simply won’t rank as well as you want to. Your own site’s SEO is an important factor in influencing your presence in search engine results.

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