Build Credibility & Increase Conversions With Branded PPC And SEO
Funny enough, I first learned SEO by Googling ‘seo checklist’ and applying everything I could find. Yet, there are still plenty of sites out there promising you 150,000 backlinks from quality sites for just a few dollars a month!” Beware of giving them your hard-earned money because the products they’re hawking are more likely to hurt than to help.
Most every day users of search engines tend to head straight to Google, and while it’s important to stay abreast of search industry development (Bing, Facebook’s Open Graph Search), we’ll focus our efforts on understanding the common search features offered inside Google organic search.
With the huge number of social networks now playing a part in everyday life, establishing a proper social strategy that ensures you represent your brand name well across those sites as well as within search results should be a given part of any SEO strategy.
Jany, there isn’t one opinion on how useful social is for SEO and some people even point out that there’s no correlation between shares and backlinks, but my thinking goes like this: if you’re producing great content people will want to share it AND link back to it.
Investigating web spam signals on scale, analyzing linking networks, applying manual actions (Google penalties) to sites and revoking them upon successful reconsideration requests, defining and implementing Google Search Quality policies, helping webmasters in Google Webmaster forums and at conferences; we have seen and done all of that.
As Google’s algorithms move to favor concepts, this gives content creators more freedom to tailor content to their audience’s genuine interests without having to worry about this content being buried under results that rank highly for isolated keywords searchers commonly use when they are looking for content.
While has created a reviews page to try to rank for branded review” queries, there are a few steps they could take to try to draw the user’s eye and bring this traffic back to their website where their content team could present curated reviews which serve to counter the brand’s reputation on other sites in the SERP.
SEO requires consistent quality content creation, high-quality link building, and a strong focus on optimizing conversions, usability, and accessibility; it’s difficult to find all of these services, correctly performed, at the lower end of this scale unless you are working with an agency that has been in business for a while and knows how to produce quality at scale (Digital Current is one such company).