Seizing Your Opportunities
While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can’t discount the importance of branded keyword search terms and how SEO affects these kinds of searches, as well. Following the US Presidential election, search engines and social media were accused of being partially responsible for Donald Trump’s unprecedented victory by not doing enough to tackle fake news appearing in search results or in news feeds: learn more about how Google will try to fight this issue.
This is primarily because the content requirements depend so heavily on different user intentions.” This will be good news for ecommerce SEO because their rankings factor findings will no longer be skewed by other more content-heavy industries like health care.
There’s a raging discussion among content marketers about how often you should post and how long your content should be. In general, the longer the posts (remember, the posts still need to be relevant), and the more often you publish, the better your chances of success.
If you can get this right, it’s a virtuous circle, as higher search rankings means more visits to the article, which then leads to more links, better rankings and so on. One example of evergreen content from Search Engine Watch illustrates this point; this article on writing title tags for SEO is from 2012, but is still useful to readers and attracts plenty of traffic.
If you get too many irrelevant links, if you start going into people blog posts and spamming their blog comments with links back to your site, if you get caught buying or selling links on your website, or if you hire somebody to do link building for you and they do it in a way that is just not above board, that’s just not in a way that is helpful to Google’s searchers, then you could get hit by a penalty.
In the example above, you can see the recommendations for optimizing a page for the keyword tomato stew.” If you click the Analyzed rivals” button you can see the rivals in the top ten where SEO Ideas gathered information to base its recommendations off of.