Local Search Marketing Optimization
You’ve probably heard the term Search Engine Optimization (SEO) and chances are you probably have some general understanding of what it is. SEO is ever-changing; just when you think you have it figured out—Google and other search engines change their algorithms and completely throw your current strategy to the wayside. Use WPMU DEV, on the other hand, and you’ll get a set of products and services that comprehensively meets all five of the core needs of every WordPress website — performance, monitoring, security, backups, and SEO — and you’ll be able to use them on an unlimited number of sites.
Search engines view links to your site from an outside location as votes” for the validity and quality of the site it’s linking to. Over time, search engine indexes have placed less emphasis on off-site links, or backlinks, because they’re easy to manipulate; however, this method still plays a part in overall SEO strategy.
Once you’ve broken down into a spreadsheet which keywords are the most relevant and most useful for your content (competition, relevancy) you can then think about which keywords you can include in your page title, headers/sub-headers, and other vital SEO opportunities in your metadata.
To help make this step easier, try using an all-in-one SEO optimization plug-in like the aforementioned WordPress SEO by Yoast Plugins like this are a great way to ensure that you touch upon ALL of the SEO optimization checklist bases—and even some extras beyond those mentioned in this article.
So, whatever be your content needs, put your trust in us to get original, keyword rich content that will bait the search engines, ensure excellent click-through rates, and attract visitors who will turn into leads and finally into sales to give you high ROI.
In a recent survey of marketing professionals , 48% of respondents rated keyword research as one of the most effective SEO tactics.” The only factor rated higher was relevant content creation.” In other words, the only thing more important than finding the right keywords is putting stuff on your website that people want to see.
Whichever route you take, know that if Google catches you trying to modify your rank using overtly obvious and manipulative methods, then they will class you a web spammer, and your site will be penalised ( you will not rank high for relevant keywords).
I often want to defend SEO as it gets blamed for all the crap out there (although webmasters/ online marketers” should be blamed for this) but maybe its a good thing that everyone believes it SEO should be ignored – the more people who think like that the less the competition, the smaller the budget required, the higher the ROI.
While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2016 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page.
Finally, good SEO is bespoke – I understand agencies used to offer cookie cutter approaches: build a load of spammy links using a low-cost team based in India or somewhere else labour’s cheap, reap temporary rewards, move on to the next company/victim when it goes belly up. It’s the only reason old school SEO agencies can quote a few hundred pounds a month, or price per amount of keywords when asked how much does SEO cost.
Effective calls to action include calling you right away; leading them to a purchase page or lead form; linking to an eBook, whitepaper or other related article; asking for comments or likes; or encouraging them to share the content on their social network.