SEO Best Practice Guide For URLs
For small businesses, one of the most ubiquitous advice they’ve heard is that they have to build their brand online. As with creating visual content, collaboration and consistency in the production of textual content is important for branding and SEO, which takes me back to where I started: branding agencies should look for opportunities to work with SEO agencies.
Perhaps the desire to be the one to turn people onto a seriously valuable resource drives consumers to share deeply informative big content.” As content marketing as a valued marketing segment grows, we’re employing more writers who can research these subjects and provide value, in turn boosting our online presence and increasing our SEO success.
You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior.
Modern search engines are becoming very effective at detecting brand mentions online and, with the extra difficulty of finding high-quality natural links to a website, brand mentions are more than likely to be a leading search ranking factor in times to come.
What I mean is this, if you write content that only is important around certain times of year, such as How to Stuff a Christmas Stocking for Under $10, or you create content that has statistics that will soon go out of date, like how many burgers people ate in 2015, then it is not considered evergreen content.
If good writing dictates NOT using the keyword in the first sentence (which happens often but is not optimal), then paste in the first blog sentence that DOES have the keyword in it, or write one that uses the keyword and describes the post in a way that people will want to read it. Put the keyword in the Meta Keywords” field, then you are all done.
At more than 400 pages long and almost 140,000 words in length, Econsultancy’s SEO Best Practice Guide contains everything you need to know about search engine optimization, whether you work for an in-house client team, independently or for an agency.
Despite knowing all this stuff, I often forget to run several items on the ideal Onpage SEO Checklist before I publish so this might sound a little selfish but this post was actually written for me to use when I post new content on this site and the other sites we run :).
Perusing some of the self-proclaimed low cost SEO agencies, I was heartened to note that their on-page keyword-planting skills extend to submitting (seemingly) their own five star reviews on obscure reviews sites,,, With doggedly repetitive brand mentions and echoic use of ‘Search Engine Optimisation’.
Arnie Kuenn walks through using one of the most popular (and free) tools, Google Analytics, to measure content marketing and SEO success And, you can also jump back to Christopher Baldock’s post for specific metrics that remain meaningful even as search increasingly becomes semantics-focused.
However, while the content on your own site is of utmost importance when it comes to your search engine rankings, there is another aspect of SEO that should not be overlooked when it comes to strengthening your rankings and that is the SEO that shows up on sites other than your own, or the Off-Page SEO.