Creative Branding Agency, PR Companies, Advertising Agency India Aquarius Promotions ABSTRACT – This paper examines two models that have been used in the study of advertising: the information-based model and the meaning-based model. Under the Federal Trade Commission’s Truth in…
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Native Advertising Is Not Content Marketing It seems like every other week there is a headline announcing the merger or acquisition of another independent agency — Campfire , La Comunidad , Hawkeye , Covario , and Pitch — to name…